Overview
This course is designed to help anyone who is looking at marketing – promoting their business products and/or services.
The course applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.
Course Objectives
- Identify need for promotion of product or service according to organisational and market requirements
- Identify overall promotional objectives in consultation with relevant stakeholders
- Analyse and select promotional activity options for meeting promotional objectives
- Determine contingency strategies for selected activity options
- Allocate roles and responsibilities for delivery of promotional services and communicate to relevant personnel
- Monitor progress of promotional activities according to action plan
- Identify and address potential issues during implementation within scope of own responsibility
- Apply determined contingency strategies, if required
- Analyse effectiveness of planning processes using feedback and data
- Identify possible improvements in future activities
- Collect feedback and provide to others involved in promotional activity
- Analyse costs and timelines for benefits accruing from the promotional activities
- Prepare conclusions and recommendations relating to effectiveness of promotional activities
Please note that this course is self-paced and ONLINE.
As well as learning about the above business plan essentials, DP Training and Consultancy aim to support your professional growth and development through the 5 Cs:
- COURAGE: The courage to apply what you learn
- CARING: To consider how your promotional activities impact upon others and the environment
- CONFIDENCE: That by moving through this short course, it will improve your confidence around marketing and promotion and maybe even implement the relevant elements in your own business
- COMPETENCE: Through practice and application you will gain competence including research, application & resourcefulness
- COMMITMENT: By doing this course you are making a commitment to yourself to learn and take another step toward your own personal and/or business goals.
Funding
This course is proudly funded by the Queensland Government as part of the Qld Economic Recovery Plan. This online short courses is free for:
- Qld small business owners
- Qld small business operators
- Qld small business employees who:
- are under-employed or,
- were stood down from a small business, or
- who wish to start a small business as a result of the COVID-19 crisis
Inclusions
- Self-paced (up to 3 months)
- Course content that aligns with national qualifications
- Tech support (any issues, give us a call or email)
- Option to access a business support trainer face-to-face at Bowen Hills, Brisbane venue (Wednesdays)
- Phone, email and/or zoom access to business trainer to answer questions
- Certificate of completion
By completing all the questions and activities in this course, you ‘may’ be considered for partial ‘recognised prior learning (RPL) – so keep a copy of all your questions and answers (print).
Register Your Place Before March 2021
To register your place, select the below criteria that applies to you:
REGISTER HERE if you are a Qld based worker looking to upskill, reskill or cross-skill to maintain my employment within a small business or to try and get a job in a small business
REGISTER HERE if you are a Queensland based small business (with less than 20 employees) who has been impacted by COVID-19
If you do not qualify for the free training, please give us a call as you can still do this short course for a small fee.
If you have any other questions about this or any other course offered by DP Training and Consultancy, please give us a call on 1300 130 487 or email.
